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Mad Men for Nuclear Energy

Mad Men Returns to TV | Nuclear Energy TV Ad Debuts

The Nuclear Energy Institute (NEI) produced three versions of a new television ad as part of its 2012 advertising campaign targeted at federal and state policymakers.

The campaign’s three crisp messages are: clean air, value, and jobs.

This 60-second version above will run in the Washington, DC market on NBC’s Meet The Press and NBC’s Nightly News with Brian Williams.

You’ll see it on The Daily Show with Jon Stewart too.

The new campaign’s three-pronged approach reinforces the television ads with radio ads and with print advertising (see below).

No, Jon Hamm isn’t the spokesman.

See the full press release.